SOME SPORTS CHOREOGRAPHY works.
Director - SILENCELOLA
Prod team - NEWMOON PRODUCTIONS
YOUR BEST IS YET TO COME * SUMMER OF SPORTS
Collaborating with Zalando and director Silence on this sports production with Pusha-T and Alexia Putellas, Getting involved as a sports advisor to create an atmosphere that reflected authenticity and energy by designing and directing exercises tailored to each talent’s style to shape an exciting challenge between two unexpected figures.
SILENCE ( Zalando’s Director )
“I had the pleasure of working with Alex recently on a large sports campaign. He was exceptional to work with; creative, thorough, adaptable. He choreographed dynamic sports routines for my films, providing me multiple demonstration videos beforehand clearly demonstrating each move and going above and beyond to also offer me further ideas. He was hands on and positive throughout the whole process, always understanding what I needed as well as thinking outside the box to show me something new. On top of his faultless work ethic, he was amazing with the talent teaching every move clearly and answering any questions with ease, making everyone feel comfortable and confident. What a true pleasure to collaborate with Alex!”






NIKE
NIKE
PRODUCED BY
Ultrabrandstudio
No-id*
Alanacompany
Spring / Summer 2024
Directing a whole Nike commercial campaign alongside photographers Isaac Lamb and Adrian Morris in multiple sports scenes composed of running actions, professional hurdling, plyometrics, fitness and strength conditioning exercises.
Jumping in as a sports choreographer in this energic sports production. A sports capaign showing bits of beautiful stories of a diverse cast starring in to showcase a way of life throught sports.
tERRENCE ( nike talent )
“I had an amazing experience working with Alex during the Nike shoot in Barcelona. Working alongside him was not only a lot of fun but also very inspiring. Alex’s guidance was invaluable; he taught me how to improve my jogging technique, which helped me perform better on set. His energy, expertise, and supportive attitude made the entire experience memorable and enjoyable. I would highly recommend Alex as someone who brings both professionalism and positivity to any project!”







ADIDAS
PRODUCED BY THE BLONDE’S POOL
Jumping in as a talent and choreographer on a campaign for Adidas Marcolin where runners meet concrete and urban spots geared up with performance sunglasses.
ADIDAS EYEWEAR
TOYOTA
”start your impossible”
PRODUCED BY TWENTYFOURSEVEN
DIRECTED BY RUBEN ÖSTLUND
All for one
When you have the support of your community behind you, the road ahead is limitless.
#Toyota #StartYourImpossible #Paris2024
Choreographing Gabby Thomas, World Champion and triple Gold Medalist in 2024 Olympics, and a group of young athletes in a 400m start.
Assisting the TWENTYFORSEVEN team during the “start your impossible” campaign in various sports scenarios elements like authenticity, athlete direction/acting and safety measures.
KEEP MARISSA RUNNING
Community support fuels unstoppable runs. From hometowns all the way to #Paris2024
Coordinating Marissa Papaconstantinou’s unstoppable sprints and an eclectic cast in this Toyota’s piece for the Paris 2024 Paralympic Games.
PRODUCED BY VIVI FILMS
DIRECTED BY RICH LEE
Complex work behind every one of these sports scenes, providing support to the Vivi films team throughout the shooting procedures and safety measures.

nike “best day ever”
DIRECTED BY RICK FAMUYIWA
PRODUCED BY WIEDEN + KENNEDY
how the power of sport can create a better tomorrow for all athletes…
Choreographing this project featuring numerous NIKE athletes like Shelly-Ann Fraser-Pryce, Sha’Carri Richardson, Lebron James, Serena Williams or Giannis Antetokounmpo.







CONTACT ME
Don’t hesitate to reach out! Every collaboration begins with a first step. Let’s connect and see how we can create something incredible together.
Hours
Monday–Saturday
9am–9pm (GMT+1)
Phone
(+34) 644-409-807
Represented by