NIKE KIDS SONICFLY
2025Agency - Mox
Prod - Mamma
Stills - Max Manavi-Huber
DoP - Ariana Oña
This Nike Kids Sonicfly shoe campaign featuring a youth running cast in a track environment portrays the eagerness to compete and win any athlete has regardless of their age.
Directing and coaching young athletes in sports is always a different kind of thing.
Bringing energy, joy, and structure to this dynamic Nike Kids campaign, focused on the launch of the Sonicfly running shoe.
Making sure that all athletic movements felt both authentic and age-appropriate while working out the balance between fun and performance.
From warm-ups to race moments, I helped guide the young talent to move with confidence and drive, while also advising on choreography that aligned with Nike's Campaign tone.
The result? A vibrant and playful campaign that captures youth’s natural chaotic spirit through the lens of the talented photographer Max Manavi-Huber to bring us polished series of sports competitive moments.