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TOYOTA
“Start your Impossible”
2024

Prod - Twentyfourseven
Director - Ruben Östlund
Athletes - Gabby Thomas, Marissa Papaconstantinou

Choreographing Gabby Thomas, World Champion and triple Gold Medalist in 2024 Olympics, and a group of young athletes in a 400m start.

Assisting the TWENTYFORSEVEN team during the “START YOUR IMPOSSIBLE” campaign in various sports scenarios elements like authenticity, athlete direction/acting and safety measures.


ALL FOR ONE
When you have the support of your community behind you, the road ahead is limitless. #Toyota #StartYourImpossible #Paris2024



KEEP MARISSA RUNNING
Community support fuels unstoppable runs. From hometowns all the way to #Paris2024

Coordinating Marissa Papaconstantinou’s unstoppable sprints and an eclectic cast in this Toyota’s piece for the Paris 2024 games to make sure mechanics, transitions, pacing and safety measures were all taken into account.


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