Apple
“The Relay”
2024Agency: RadicalMedia
Prod: 247xRadioaktive
Director: Derek Cianfrance
DoP: Andrij Parekh
Product Designer: Ruth De Jong
1stAD: Matt Smith
Performing as the Sports Consultant and Choreographer for Apple’s multi-sport Global Accessibility Campaign led by Oscar-nominated director Derek Cianfrance, Emmy winner DoP Andrij Parekh, Oscar-nominated Production Designer Ruth DeJong, and 1st AD Matthew Smith. In charge of direction, authenticity, precision, approach and safety measures of the sports actions and scenes in multiple disciplines with high-profile figures to deliver a powerful visual narrative.
- Directing athletes and scenes.
- Planning movement and composition.
- Validating scenes, props and styles.
- Composing dynamic interactions and movement.
- Supervising safety measures.