Zalando
“Your best is yet to come”
“Summer of Sports”
2024Client: Zalando
Agency: Vaynermedia
Prod: Something + Newmoon Productions
Director: Silence
Starring: Pusha-T, Alexia Putellas, Robert Lewandoski, Carolina Dar, Ebru Önal
Collaborating with Zalando and director Silence on this sports production directing Pusha-T and Alexia Putellas on this multi-sports campaign that portrays hard work knowing your best is yet to come.
Getting involved as a sports advisor to create an atmosphere that reflected authenticity and energy by designing and directing exercises tailored to each talent’s style, shaping an exciting challenge between two unexpected figures.
A sports choreography with running, fitness and soccer scenes.
- Designing creative sports actions and interactions for AV/SOCIAL/BTS.
- Directing athletes and scenes.
- Planning movement and composition.
- Validating scenes, props and styles.
- Composing dynamic interactions and movement.
- Managing energy and mood.
- Supervising safety measures.