NIKE Spring/Summer
2024Agency - Ultra
Prod - Alana
Photographers - Isaac Lamb + Alfred Morris
This vibrant seasonal campaign by Nike spotlighted a diverse group of young athletes engaging in an urban running and training session across dynamic outdoor locations. The creative direction aimed to reflect the energy, spontaneity, and versatility of next-gen athletes navigating city environments.
For that i came to bring sports choreography and biomechanics coaching. The core drive was creating authentic, high-impact sequences that highlighted natural athleticism while staying in sync with the campaign’s intention. From sprint intervals on asphalt to strength drills on playgrounds, each scene was guided to ensure realism, rhythm, and a strong visual composition for both photo and video assets.