CASTING
Casting support from start to finish, helping you secure talent that fits both the creative vision and the physical or technical demands of your project.
General and project-specific skill assessment
(assessing both soft and hard skills relevant to the production)
Design and supervision of skill-based casting tasks
(creating casting exercises/tests based on what the role or scene demands)
Live direction and evaluation during castings/callbacks
(providing in-room coaching, performance notes, and real-time feedback)
Talent skill level evaluation and suitability review
(gauging performance, athleticism, movement potential or adaptability)
Strategic cast composition based on visual, functional, and creative criteria
(balancing aesthetics, ability, diversity, and brand alignment)
Support in finding non-actors or real athletes when needed
(for authenticity in sports, lifestyle, or niche projects)
(assessing both soft and hard skills relevant to the production)
Design and supervision of skill-based casting tasks
(creating casting exercises/tests based on what the role or scene demands)
Live direction and evaluation during castings/callbacks
(providing in-room coaching, performance notes, and real-time feedback)
Talent skill level evaluation and suitability review
(gauging performance, athleticism, movement potential or adaptability)
Strategic cast composition based on visual, functional, and creative criteria
(balancing aesthetics, ability, diversity, and brand alignment)
Support in finding non-actors or real athletes when needed
(for authenticity in sports, lifestyle, or niche projects)
The cast selection represents the most impactful factor in “shooting time” and “quality” of the campaign.
Many times, poor casting choices can prevent key story actions from being delivered as intended...
...so the production has to adapt the approach with an on-set fix, dividing the scene into fragments that imply the intended action without fully executing it on camera rather than filming the sequence in a single, uninterrumpted shot.
“I had an amazing experience working with Alex during the Nike shoot in Barcelona. Working alongside him was not only a lot of fun but also very inspiring. Alex’s guidance was invaluable; he taught me how to improve my jogging technique, which helped me perform better on set. His energy, expertise, and supportive attitude made the entire experience memorable and enjoyable. I would highly recommend Alex as someone who brings both professionalism and positivity to any project!”