SERVICES
SPORTS CONSULTING & MOVEMENT DIRECTION
I help creative and production teams turn sports-driven concepts into physically authentic, visually compelling, and realistically executable work; from early development through to the final take.
CONSULTATION & FEASIBILITY
I assess sports concepts before production to identify what is realistically achievable within the creative, budget, location, talent, and time constraints.
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Feasibility of sports actions, movement and choreography
- Recommendations on shooting methods, framing and execution
- Talent, equipment, props and body-double requirements
- Adaptation of concepts to physical or production limitations
- Early identification of safety, technical and logistical challenge
CASTING & TALENT
I help identify and assess talent capable of delivering the physical demands and authenticity required by the concept.
- Sport-specific talent profiling and skill assessment
- Movement tests and physical casting direction
- Identification of coaching or body-double requirements
- Live guidance during castings and callbacks
LOCATION & TECHNICAL SCOUTING
I evaluate locations from a sports and movement perspective, ensuring the environment supports both the creative vision and the physical demands of the shoot.
- Tech recce aligned with storyboards and shotlists
- Assessment of surfaces, space, terrain and environmental conditions
- Sports choreography and action feasibility
- Camera and staging recommendations
- Identification of safety and logistical risks
- Creative alternatives when the ideal setup isn't available
MOVEMENT & ATHLETE DIRECTION
I translate creative direction into clear, athlete-friendly physical performance, helping talent deliver movement that reads correctly on camera.
- Sport-specific movement direction and choreography
- Real-time coaching and performance adjustments
- Translation of creative notes into physical instructions
- Staging of individual actions and full sequences
- On-set troubleshooting and performance optimization
- Maintaining safety, energy and consistency across takes
SPORTS VALIDATION & AUTHENTICITY
I ensure every physical and visual detail feels credible to the sport and its audience.
- Shot-by-shot validation of sports accuracy and physical logic
- Review of movements, gestures, pacing and intensity
- Equipment, props, wardrobe and footwear verification
- Authenticity and safety review of sets and locations
- Real-time feedback throughout production
LIAISON & MULTILINGUAL SUPPORT
I act as the connective layer between directors, agencies, production teams and talent, helping creative and technical communication flow clearly across languages and cultures.
- Real-time translation during castings, rehearsals and shoots
- Athlete briefings and movement direction across languages
- Clear communication of creative, technical and safety feedback
- Cultural adaptation of direction and communication
Languages: Spanish · English · French · Catalan · Japanese (basic)
SILENCELOLA (DIRECTOR)
“I had the pleasure of working with Alex recently on a large sports campaign. He was exceptional to work with; creative, thorough, adaptable. He choreographed dynamic sports routines for my films, providing me multiple demonstration videos beforehand clearly demonstrating each move and going above and beyond to also offer me further ideas. He was hands on and positive throughout the whole process, always understanding what I needed as well as thinking outside the box to show me something new. On top of his flawless work ethic, he was amazing with the talent teaching every move clearly and answering any questions with ease, making everyone feel comfortable and confident. What a true pleasure to collaborate with Alex!”