ONSIDE x JUDE BELLINGHAM
Official Ambassador Launch
Client - ONSIDE
Agency - TWYNSTUDIOS
Prod - HAWAI FILMS
Director - Cesar Luna
Photographer - Aaron Crossman
DoP - Daniel Borbujo
Movement Director / Sports Consultant — Alex Kingue
A launch campaign introducing Onside to the world alongside Jude Bellingham as the brand’s official ambassador.
Built around Jude Bellingham’s preparation for match day, the campaign explores the rituals, intensity and mindset behind elite performance. A fast-paced, dark and cinematic journey through football, training and recovery, from physical drills to ice baths and sauna, narrated through Jude’s own reflections on what it takes to be ready for the game.
Developed the exercises and physical actions for the campaign, adapting them to the visual language and pace of the film while keeping them authentic to Jude’s performance and preparation. I then directed the movement and execution on set, shaping the timing, interactions and physicality to complement the campaign’s cinematic style.