Adidas Eyewear
Agency - Superimpose
Prod: The Blonde’s Pool
Photographer - Carles Carabi
A dynamic commercial for Adidas's performance eyewear collection, featuring professional athletes transitioning between city streets and rugged mountain trails. The choreography highlighted functional movement and real-world running mechanics across both terrains, capturing the essence of versatility and performance. From high-speed sprints through urban landscapes to technical strides on rocky paths, the movement direction brought out the eyewear's lightweight durability and athletic edge.
Prod: The Blonde’s Pool
Photographer - Carles Carabi
A dynamic commercial for Adidas's performance eyewear collection, featuring professional athletes transitioning between city streets and rugged mountain trails. The choreography highlighted functional movement and real-world running mechanics across both terrains, capturing the essence of versatility and performance. From high-speed sprints through urban landscapes to technical strides on rocky paths, the movement direction brought out the eyewear's lightweight durability and athletic edge.